Sony Bravia XBR KDL 40XBR7 40 Inch 1080p 120Hz LCD HDTV

April 15, 2010 by  

Feel like you’re part of the action with the Sony BRAVIA XBR7 Series LCD flat panel HDTVs. Take all of the great features of the XBR6 line and add BRAVIA Engine EX (40-inch) and BRAVIA Engine PRO (70-inch) fully digital video processors that render stunning images from any resolution, an RS-232C connection and upgraded industrial design. Again, optional speaker grilles are available in designer colors.

The XBR7s feature Full HD 1080p resolution and Motionflow 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. Enjoy exceptional ease-of-use with the Xross Media Bar user interface, integrated TV Guide Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV’s capabilities with optional BRAVIA Link modules (sold separately). These HDTVs come with abundant connectivity options that allow you to connect to all of your content sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.

Last updated September 30, 2008

Key Features

  • New: TV Guide IPG (Learn more)
  • New: Enhanced (XMB) User Interface with Rich 3D Graphics (Learn more)
  • New: DLNA Compliant (Learn more)
  • New: Digital Media Port (Learn more)
  • 16:9 Full HD 1080p Resolution Panel (1920 x 1080p) (Learn more)
  • BRAVIA Engine EX fully digital video processor (Learn more)
  • Advanced Contrast Enhancer circuit (ACE) (Learn more)
  • 24p True Cinema capable (Learn more)
  • Emmy-award winning Xross Media Bar user interface (Learn more)
  • DMeX capable (Learn more)
  • BRAVIA Sync capable (Learn more)
  • S-Force Front Surround Voice Zoom (Learn more)
  • Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input (Learn more)
  • Piano Gloss Black with Onyx Speaker Grille
  • Remote: RM-YD023

Which Bravia HDTV is Right for You?

  • Comparison chart of features for all Sony Bravia HDTV Series
  • What size TV should I get?

Learn More

Full HD 1080p

Full HD 1080p logoFull HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content.

(Found in S, V, W, Z, and XBR Series HDTVs)

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BRAVIA Engine Technology

The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images.
  • Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images.
  • Detail Enhancement: Improved image enhancement algorithms render greater overall detail.
  • Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality.

BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.

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  • Enhance the blacks
  • Match the color
  • Smooth the motion
  • Filter the Image
  • Clean the image
  • Widen the tone range
  • DRC-MFv1 (SD-HD Creation)
  • Digital Texture Enhancer
  • Enhance the blacks
  • Match the color
  • Smooth the motion
  • Filter the Image
  • Clean the image
  • Widen the tone range
  • DRC HD-HD (SD-HD Creation)
  • Digital Texture Enhancer
  • Enhance the blacks
  • Match the color
  • Smooth the motion
  • Filter the Image
  • Clean the image
  • Widen the tone range

Advanced Contrast Enhancer (ACE)

Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE)n uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

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Motionflow 120Hz Technology

No Motion Flow

With Motion Flow
Motionflow 120Hz technology doubles the number of existingframes by calculating in real time and inserting 60 entirely new frames between the original 60 frames. It uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement. There’s
more to the story.

Unlike some other high frame rate technologies, Motionflow also includes Sony’s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology.

Judder is a visual artifact that shows up in video content that has been converted from film-based content. A visible jerking or stuttering effect can sometimes be seen during motion sequences on converted film-based content that may be noticeable on scenes that include panning.

There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film.

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24p True Cinema

Movies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called “2:3 pulldown”. The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 – 3,3,4,4,4 – 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice for example, especially with scenes that pan.

120, on the other hand, is an even multiple of 24. Televisions with 24p capability, operating at 120Hz, can display an equal number of frames for every refresh cycle.

The benefit—You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it.

(Found in S, V, W, Z, and XBR Series HDTVs).

Sony’s Blu-ray disc players wisely take advantage of this by including 24p output capability.

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Xross Media Bar

Xross television interfaceXross (pronounced Cross) is Sony’s Technical-Emmy award-winning graphic user interface for Sony WEGA and BRAVIA televisions and PS3 and PSX game systems. The interface features category icons spread horizontally across the screen that organize the viewing options (TV, Music, Internet, Tools, etc…). When a category icon is selected on the horizontal bar, a vertical bar appears showing the viewing options within that category. Using the directional pad on your remote, you can easily maneuver horizontally from category to category, then scroll vertically through individual viewing options to easily navigate through the wide range of programming available on today’s televisions.

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Rich Graphic On-Screen Control Interface

Delivering a fun user experience is what the new rich graphics are designed to do. Accessing video content and sharing digital photos with your family and friends on an HDTV is now fast, easy and fun. Colorful thumbnails cascade before your eyes allowing you to visually choose what you want to see. Viewing digital images through Sony’s photo viewer is now more organized and can be quickly accessed.

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x.v Color

Standard RGB Color Profile
RGB Color Range
xvycc Color
xvYCC Color Range
Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.

All XBR HDTVs support the xvYCC color profile (Extended YCC Colorimetry for Video Applications), or “x.v. color” for short. Standard RGB color space allows the display of a portion of the colors that are viewable to the human eye. The next generation “xvYCC” color space actually offers an available range of colors that exceeds what human eyes can recognize.

  • Next-generation “xvYCC” color space supports 1.8 times as many colors as existing HDTV signals
  • Lets HDTVs display colors more accurately
  • Enables displays with more natural and vivid colors

Select products such as four Sony Handycam High Definition camcorders include x.v.Color to reproduce color that takes you beyond HD.

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10-bit Processor and 10-bit Panel

deep color eliminates visible color banding 10-bit color While it’s great to state that a TV is capable of creating billions of colors it’s a whole lot better when you have a true 10-bit display that can actually display them. Sony combines 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced without a paint-by-numbers look.

So, where x.v. color expands the available range of colors your HDTV can display, Deep Color increases the number of colors your HDTV can display within that range, for smoother transitions from color to color.

  • Lets HDTVs and other displays go from millions of colors to billions of colors
  • Eliminates on-screen color banding, for smooth tonal transitions and subtle gradations between colors
  • Enables increased contrast ratio
  • Can represent many times more shades of gray between black and white.

(Found in all Z and XBR Series HDTVs)

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TV Guide On-Screen Interactive Program Guide

TV GUIDE logo The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface — Sony’s exclusive Xross Media Bar user interface.

(Found in all V, W, Z, and XBR Series HDTVs)

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Digital Media Extender (DMex)

Sony’s Digital Media Extender (DMex) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMex expansion capabilities integrate into the award-winning XMB user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well.

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In 2007 Sony included HDMI CEC capability in select HDTV and BRAVIA Theatre Home Audio products, which led to a one-touch function Sony feature called BRAVIA Theatre Sync. This feature allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is now being introduced as the name for a new family of control features that not only includes BRAVIA Theatre Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the HDTV’s remote control and an on-screen display that shows camcorder transport functions.

(Found in all V, W, Z, and XBR Series HDTVs)

All Connections

  • 4 HDMI — High Definition Multimedia
  • 2 component video inputs
  • PC Input: Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for supported resolutions
  • Digital Media Port connection allows the use of an optional Digital Media Port cradle to connect digital devices directly to your BRAVIA HDTV

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Digital Living Network Alliance (DLNA)

DLNA logodlna daisy chainAll 2008 XBR and Z-Series BRAVIA HDTVs are DLNA-compliant.

You already know something about digital living. There’s the TV and digital video recorder in your family room. (And another set in your bedroom.) You have a PC and digital printer in your office, along with a network attached storage device. And you’ve copied all your music onto your portable music player and haven’t had to open a CD case for years. But getting them to talk to each other can be pretty tough. Why is it still so difficult to send digital content from one device to another?

Digital Living Network Alliance (DLNA) is a collaboration of the world’s leading consumer electronics, PC and mobile companies that has created design guidelines for a new generation of products that can work together — no matter the brand.

Think for a moment about all of the photos “locked away” on your home PC that you wish you could access while entertaining your friends and family. Now, thanks to DLNA enabled devices, a DLNA-enabled PC can be accessed from the comfort of your living room or family room via a DLNA-enabled HDTV, where you can enjoy your memories with friends and family, without having to deal with the hassle and non-intuitive “PCexperience”.

Or, say you recently downloaded your daughter’s birthday party video from your digital camcorder to your PC. Now you want to share it with your parents who are visiting. Without DLNA, you probably have to burn a DVD of the video or hook up the camcorder to the TV. With DLNA, you can just use your TV’s remote to call up the video on your TV. That’s it.

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Live Color Creation

Many colors in the real world such as deep reds, greens and clear blues cannot be expressed with conventional display technologies. Live Color Creation technology achieves wide color reproduction using advanced chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.

(Found in XBR6 Series HDTVs)

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Optimized Theater Mode

Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema
experience that you go to the theater to see, right in the comfort of your home.

Optimized Theater Mode is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to
recreate it as only Sony can.

(Found on most Sony® BRAVIA LCD HDTVs.)

Note: Optimized “Theater Mode” was developed in consultation Columbia Pictures, a Sony Pictures Entertainment company.

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Audio Features

S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other “virtual surround” technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it’s possible to hear sounds from behind you.

SRS TruSurround XT
TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.

SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.

TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.

  • Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.
  • TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.
  • The SRS WOW feature widens the soundstage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.

Stereo broadcast reception is offered for MTS and SAP with 181-channel capacity. A sound leveler keeps audio volume consistent during channel changing.

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Which Size HDTV is Right for My Room?

size chart With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size= Viewing distance/3
  • Maximum size=Viewing distance/1.5

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Which Sony Bravia Series is Right For You?

Size Range Resolution Bravia Engine ACE True 24p DMex TV Guide IPG 3D Graphic Onscreen Controls 120 Hz 10-Bit
Deep Color x.v. Color DLNA
Backlight Dynamic Contrast Multi Device Control Component Inputs HDMI Inputs Speakers Standard Features
L 32″,37″

1 2 2 x 10W
1 PC Input

178 degree viewing angle

VESA mounting compatible

8 ms panel response

ATSC/NTSC tuner with QAM

M (19-inch) 19″

1 1 2 x 5W
M 26″,32″,37″

9,000:1 Bravia Theatre Sync 2 2 2 x 10W
N 26″,32″,37″ 720p

9,000:1 Bravia Theatre Sync 2 2 6 (2x7W + 20W internal subwoofer + 2x7W external)
S 40″,46″

ACE check

2 3 2 x 10W
V 40″,42″,46″,52″
BE2 ACE check check check check

25,000:1 Bravia Sync 2 4 2 x 10W
W 40″,46″,52″
BE2 ACE check check check check check

30,000:1 Bravia Sync 2 4 2 x 10W
Z 40″,46″
BE2 ACE check check check check check check check

30,000:1 Bravia Sync 2 4 2 x 10W
or smaller)
check check

25,000:1 Bravia Sync 2 4 2 x 10W
or larger)
BE2 ACE check check check check check check check check check WCG-CCFL 50,000:1 Bravia Sync 2 4 2 x 10W
XBR8 46″,55″
ACE Pro check check check check check check check check check TRILUMINOS RGB LED over 1,000,000:1 Bravia Sync 2 4 TBD

User Ratings and Reviews

5 Stars Really Nice Tv and Perfect delivery and setup from Amazon
This set has a first class picture for an LCD. This is a very high end 40″ set. It is made just the same way as Sony’s best sets. I am very pleased! The delivery could have not gone better. Amazon picked a very good company to deliver my set – CEVA. Once again the picture is just stunning!

1 Star amazon-sony delivery is horrible
When the box was arrived, instruction manual and four screws for table stand

were missing. There were no registration material. There were no table of enclosures so what else was missing is unknown. Amazon gave me to a number for SONY which didn’t work. Finally I got someone to talk who tried to sell me the missing parts. I still don’t know how the TV works since I don’t have the manual to run it. After this experience I won’t buy anything from Amazon again.

5 Stars Simple Spectacular
I bought this TV on March 2nd and it was delivered on March 9. Ceva did a good job, but the guy told me that he wasn’t supposed to help me to mount the TV on my stand. Whatever the TV picture is spectacular; there are no words to describe exactly the picture quality, I live in a condominium where the TV signal from Comcast is free, the picture quality is great but note that you get 3 different kinds of signal when you have cable; analog, digital 480 and HD 1080i and the analog and digital makes a big difference, I repeat a big difference, now HD channels are awesome, completely breathtaking incredible….and Then I connect my indoor HD amplified Terk antenna and that’s almost another word the image is perfect , incredible perfect. But the day after I received my TV I found on the hallway one of the cable company techs and I asked him about the signal quality from his company and we started talking about their service, the guy was very nice telling me …never order cable service if you have a HD TV only use Satellite company , because the quality it’s so obvious , he told me that the cable signal lose quality thru the cable instead of satellite everything is thru the air and the signal is 100% digital and 100 % HD. That’s why I’m ordering direct TV. But I do recommend this TV to anyone looking for the best TV and the best quality TV, why I put it this way? Because I started doing my research to buy a TV like 6 months ago and I found that the best picture quality is with Samsung series 600,700 and 800. BUT there is so many complaining about quality, like features that doesn’t work as promised, the frame peeling off etc etc and Sony Bravia processors make the image looks so great in standard signal or HD. BECAUSE when you are shopping around for a HD TV in your local stores note that almost all TVs looks great, almost every single one have great picture , WHY? Because those are connect to a HD air antenna, Satellite or Blu ray (which those 3 are HD signals) but when you take it home, the history is 100 % different because in the real world we don’t have all the channels in HD the majority are standard digital signal. That’s why a good TV and a good TV processor are extremely important, the capacity of the TV to make those standard definition channels look like HD channels, most of the HD TVs now, the picture looks excellent in HD signal, but when you watch standard channels on a HD TV is the biggest test your TV will pass or not and believe me most of the TV out there look terrible in Standard definition, because the processor of the TV doesn’t have the capability to upscale the signal near to 1080i. Tell the salesman to connect the TV you are interest in to an standard definition signal and you will see that he will tell you that they don’t have standard definition signal in that store. And be realistic…. You can find out there a 40” TV for 649.00 but also there some TVs that’s cost $6,716.23 or like the Sony XBR7 40 that the price list is 2,100.00 but you can get it here in Amazon for 1,400.00, Why there is such price difference in TVs ? Because technology cost, you get what you pay , if you want quality you have to pay for it, if you don’t believe me , look right now for the cheapest TV here in Amazon . Recapping…you want the best picture? , well my best advised for you is to go for Sony but also get ready with your wallet because their best ones are expensive. Also I bought this TV because the price was the same that the XBR6 40. And the XBR7 have even a better processor and a woofer not a sub woofer. I hope this review help you to decide..Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

5 Stars Sony Brava 40″ HDTV
Best 40′ picture PERIOD! Looks just as good as the Sony CRT picture tube TV’s from the past.

5 Stars Amazing Picture for a great price.
This is my third LCD set. The first being a 32″ Sharp Aquos 720p (touted to be the best at the time of that purchase). The second being a 40″ Sony V2500 1080p unit. This third being the 40″ XBR7. Oh my have things changed over the years.

In the comparison of apples to apples (V-series from 2 years back against the current XBR7), the difference in picture quality is amazing. The color contrast is better (without the need to be in ‘torch mode’), and the “blurring” is almost gone.

If I am comparing the unit to another, please assume it’s the Sony KDL-40V2500 unit unless otherwise specified.


The XMB menu system is great. There is a bit of lag when switching from category to category though. It’s just in the animation. The function isn’t hindered. The adjustments (that make everyone’s heads spin) have some added comments to help you decide which setting is best. It’s a nice added feature, but I would still use the best tool to adjust the set: your eyes. Many home theater “elites” will criticize all of the added “picture enhancers” Sony has added. I would ignore their advice of “turn if all off” and simply adjust the set to what looks best to you. Of course, a simple calibration baseline does do wonders: Digital Video Essentials: HD Basics [Blu-ray]

Source: DirecTV HR21 HD-DVR – Connected via HDMI to Receiver, then to TV

The HD content has a more crisp and clear look to it. The “MotionFlow” should be either set to Off or “Standard”, as the “High” setting is a bit dizzying. It gives a smooth “flowing” visual effect which makes content look great OR horrible (depends on your eyes and personal preference). Many movies (HBO HD, 1080i broadcast, I think) look fantastic. It’s almost as clear as having the actual BluRay. The SD content PQ has slightly improved, but nothing amazing.

Source: Playstation 3 (60 gb Launch model) – Connected via HDMI to Denon Receiver “Pure Mode” (bypasses any receiver processing), then to TV

Stunning. That is the word that best describes the quality. The first thing I watched after setting up the TV was Batman: The Dark Knight. The detail in the dark scenes were quite impressive. Most LCDs will produce a very dark gray since it’s near impossible to reproduce black. This unit get’s VERY damn close in my opinion. Details can actually be seen in the dark scenes now (the V2500… couldn’t distinguish much). Film content (24p) is best viewed with MotionFlow OFF. With the feature on, it looks like the main subject(s) on the screen are slightly popping out from the rest of the scene. It’s an interesting look, but it’s not for me.

When gaming, there is no motion blur (1080p and 720p) that I noticed. The V2500 had some blur issues. The colors are crisp and vibrant. Details can be seen even in the darkest of rooms. This is definitely a noteworthy contender if gaming is the main function of this TV.

Source: Lenovo T500 Notebook via HD15 – Directly connected to TV

Intel on-board graphics test… will test ATI Graphics at a later date

Everything looked fine. I was running the native resolution for the notebook’s screen (1600 by 1050, or something in that ballpark). The text was easy to read. I haven’t been able to do full resolution (1920×1080), but will try the next time I connect it.

Overall, this is a great unit. There were very little gripes I had about the unit. It’s near flawless. Some say the XBR6 quality is the same. I unfortunately didn’t have the luxury of a XBR6 and XBR7 side by side for a true comparison. To save a few bucks, I’d recommend checking out the XBR6 also. The only difference that MIGHT exist is a 8bit (XBR6) versus 10bit (XBR7) panel… but Sony never indicates what the XBR6 actually has. Rumors have it that they both use 10bit panels and it’s just hidden in the XBR6 documentation so the XBR7 will have a larger arsenal to market with.

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